Pizza has become one of the Australia’s favourite dishes. That’s surprising considering that pizza was only really introduced in Australia in the late-1940s, when Italians and Greeks migrated to Australia following the Second World War. Since then, our country’s pizza market has evolved rapidly.
Family owned pizza shops started opening in the late 1950s, followed by the larger chain pizza shops in the 1970s and 1980s. Yet, Australia has been at the forefront of the latest pizza trend: Gourmet pizza.
In fact, according to the Pizza Restaurants and Takeaway in Australia survey – which was recently released by market research firm IBIS World – more and more Australians prefer pizza that’s handmade with fresh, more sophisticated ingredients and more traditional methods. This is why gourmet pizza is one of the fastest-growing segments of Australia’s pizza market in recent years.
The Origins of Gourmet Pizza in Australia
In the US and Australia, gourmet pizza started rising in popularity in the 1980s. For example, California-style pizza, which used thin crust New York-style pizza and high-quality organic ingredients common throughout the region, originated in 1980. The trend was started by Alice Waters, one of America’s best chefs, when she started created high-quality, inventive pizzas in 1980 at her highly regarded San Francisco area restaurant. Soon, others followed, including Wolfgang Puck, another celebrity chef, in 1985.
At the same time in Australia, pizzerias around the country started using fresher ingredients and toppings on their pizzas. Prawns and salmon were a few common choices introduced during this period, as well as eggplant, feta cheese, eggs and spinach. These innovative Australian chefs started to focus on creating unique flavour profiles with their pies, as well as integrating fresh, high-quality ingredients.
Today, the pizza market is more competitive than ever, and that’s one reason gourmet pizzerias are in such high demand. Gourmet pizza chefs continue to innovate and develop interesting and healthier menus that entice Australia’s growing food-loving residents.
Why Australians Appetite for Gourmet Pizza Is Growing
According to IBIS World, two factors are driving the gourmet pizza trend in Australia. First, there’s a growing interest in premium foods and ingredients in the country, which is being fuelled in part by television programs that feature high-quality ingredients and inventive cooking techniques. In turn, Australia’s food culture is booming.
Also Read: Why Australians will Always Love Pizza
Plus, in the last five years, Australians have adopted healthier eating habits. They want food that’s produced with healthy ingredients, including organic cheeses and vegetables, sustainable sources and non-frozen doughs. In fact, IBIS World noted that quality is a stronger driver for many Australian’s than price.
It doesn’t appear that this trend will end anytime soon either. More and more Australians are interested in farm-to-table and healthy, organic meats, cheeses and vegetables – all of which make up the gourmet pizza marketplace.
Bubba Pizza Aldgate, as well as the numerous Bubba Pizza locations across Australia, offer fresh gourmet pizzas. Order online or dine in – if you’re looking for great Pizza in Victoria, New South Wales or South Australia – Bubba Pizza guarantees great-tasting, high-quality pizzas cooked fresh daily.